{"title":"All Feeding Essentials","description":"","products":[{"product_id":"elvie-colostrum-collection-kit","title":"Elvie Colostrum Collection Kit","description":"\u003cp\u003eDeveloped in collaboration with lactation consultants, this kit includes the education and resources expecting and newly postpartum mums needs to safely collect and store their first nutrient-rich breast milk.\u003c\/p\u003e\n\u003cp\u003eIt’s an easy way to ensure peace of mind and prepare for baby’s arrival – no matter what the first few days look like. In addition to thoughtfully designed supplies, it also includes a step-by-step guide to help moms confidently collect and store colostrum.\u003c\/p\u003e\n\u003cdiv data-v-2707f2e6=\"\" data-v-11cf82d8=\"\" class=\"flex flex-col gap-2\"\u003e\n\u003cdiv data-v-2707f2e6=\"\" id=\"contents-0\" class=\"read-more_details transition-all duration-200 max-h-0 overflow-hidden active mt-2\"\u003e\n\u003cp\u003e\u003cem\u003eIn partnership with Willow. Elvie and Willow are pioneers of female-first technology. United in our commitment to provide women with a higher level of care.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Elvie","offers":[{"title":"Default Title","offer_id":43293758619738,"sku":"KCOL2035","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/elvie-colostrum-kit-pdp-hero.jpg?v=1779974005"},{"product_id":"elvie-breast-milk-cooler","title":"Elvie Breast Milk Cooler","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eMeet the Breast Milk Cooler, which keeps milk cool for up to 24 hours. Plus, with two ways to cool, this patent-pending Cooler safely and stylishly lets mums store milk wherever the day takes them.\u003c\/span\u003e\u003ci style=\"font-size: 0.875rem;\"\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eAvailable in the colour Seaglass - 473ml\/16oz.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIn partnership with Willow. Elvie and Willow are pioneers of female-first technology. United in our commitment to provide women with a higher level of care.\u003c\/em\u003e\u003c\/p\u003e","brand":"Elvie","offers":[{"title":"Default Title","offer_id":43293759832154,"sku":"KFMC1611","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/elvie-breast-milk-cooler-seaglass-small-dark-pdp.jpg?v=1779972728"},{"product_id":"elvie-bottle-breast-pump-travel-cleaning-pack","title":"elvie-bottle-breast-pump-travel-cleaning-pack","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe all-in-one cleaning kit for pump parts, bottles, and more. Just add your favorite soap!\u003c\/span\u003e\u003c\/p\u003e","brand":"Elvie","offers":[{"title":"Default Title","offer_id":43293761437786,"sku":"KCP2412","price":22.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/elvie_travel_cleaning_kit_pdp_hero.jpg?v=1779985158"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/collections\/elvie-breast-milk-cooler-seaglass-small.jpg?v=1779982777","url":"https:\/\/uk.elvie.com\/collections\/breastfeeding-essentials.oembed","provider":"Elvie UK","version":"1.0","type":"link"}