{"title":"New In","description":"","products":[{"product_id":"elvie-colostrum-collection-kit","title":"Elvie Colostrum Collection Kit","description":"\u003cp\u003eDeveloped in collaboration with lactation consultants, this kit includes the education and resources expecting and newly postpartum mums needs to safely collect and store their first nutrient-rich breast milk.\u003c\/p\u003e\n\u003cp\u003eIt’s an easy way to ensure peace of mind and prepare for baby’s arrival – no matter what the first few days look like. In addition to thoughtfully designed supplies, it also includes a step-by-step guide to help moms confidently collect and store colostrum.\u003c\/p\u003e\n\u003cdiv data-v-2707f2e6=\"\" data-v-11cf82d8=\"\" class=\"flex flex-col gap-2\"\u003e\n\u003cdiv data-v-2707f2e6=\"\" id=\"contents-0\" class=\"read-more_details transition-all duration-200 max-h-0 overflow-hidden active mt-2\"\u003e\n\u003cp\u003e\u003cem\u003eIn partnership with Willow. Elvie and Willow are pioneers of female-first technology. United in our commitment to provide women with a higher level of care.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Elvie","offers":[{"title":"Default Title","offer_id":43293758619738,"sku":"KCOL2035","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/elvie-colostrum-kit-pdp-hero.jpg?v=1779974005"},{"product_id":"elvie-wave-manual-breast-pump","title":"Elvie Wave Manual Breast Pump","description":"\u003cp data-v-11cf82d8=\"\" class=\"font-bold mb-0\"\u003e\u003cstrong\u003eA discreet manual pump for the modern age.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-v-11cf82d8=\"\" class=\"font-bold mb-0\"\u003eA must-have for every breastfeeding mum.\u003c\/p\u003e\n\u003cp data-v-11cf82d8=\"\" class=\"font-bold mb-0\"\u003eThe only in-bra manual wearable pump with an ergonomic handle and hospital-strength, two-phase suction, designed for discretion, comfort and convenience – no charging required.\u003c\/p\u003e\n\u003cp\u003eElvie Wave includes a 24 mm breast shield. \u003cspan\u003eAdditional Silicone Inserts are available in 5 sizes so that you can customize your fit to achieve optimal milk flow. Use our \u003ca href=\"https:\/\/uk.elvie.com\/pages\/perfecting-size-and-fit\" title=\"Size Guide\" rel=\"noopener\" target=\"_blank\"\u003eSize Guide\u003c\/a\u003e to find your perfect fit. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIn partnership with Willow. Elvie and Willow are pioneers of female-first technology. United in our commitment to provide women with a higher level of care.\u003c\/em\u003e\u003c\/p\u003e","brand":"Elvie","offers":[{"title":"Single","offer_id":43401623273562,"sku":"CPMK15","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Double","offer_id":43401623306330,"sku":"CPMK25","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/elvie-wave-pdp-main.jpg?v=1779274401"},{"product_id":"elvie-breast-milk-cooler","title":"Elvie Breast Milk Cooler","description":"\u003cp\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eMeet the Breast Milk Cooler, which keeps milk cool for up to 24 hours. Plus, with two ways to cool, this patent-pending Cooler safely and stylishly lets mums store milk wherever the day takes them.\u003c\/span\u003e\u003ci style=\"font-size: 0.875rem;\"\u003e\u003cbr\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eAvailable in the colour Seaglass - 473ml\/16oz.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIn partnership with Willow. Elvie and Willow are pioneers of female-first technology. United in our commitment to provide women with a higher level of care.\u003c\/em\u003e\u003c\/p\u003e","brand":"Elvie","offers":[{"title":"Default Title","offer_id":43293759832154,"sku":"KFMC1611","price":39.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/elvie-breast-milk-cooler-seaglass-small-dark-pdp.jpg?v=1779972728"},{"product_id":"elvie-bottle-breast-pump-travel-cleaning-pack","title":"elvie-bottle-breast-pump-travel-cleaning-pack","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe all-in-one cleaning kit for pump parts, bottles, and more. Just add your favorite soap!\u003c\/span\u003e\u003c\/p\u003e","brand":"Elvie","offers":[{"title":"Default Title","offer_id":43293761437786,"sku":"KCP2412","price":22.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/elvie_travel_cleaning_kit_pdp_hero.jpg?v=1779985158"},{"product_id":"elvie-rise-smart-bouncer-bassinet","title":"Elvie Rise: All-in-One Smart Bouncer \u0026 Bassinet","description":"\u003cp\u003e\u003cstrong\u003eThe smart bouncer that transforms into a bassinet.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-v-2707f2e6=\"\"\u003e\n\u003cp data-v-11cf82d8=\"\" class=\"product_info mb-0\"\u003eElvie Rise has baby’s back, and yours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-v-2707f2e6=\"\" id=\"contents-0\" class=\"read-more_details transition-all duration-200 max-h-0 overflow-hidden active mt-2\"\u003e\n\u003cp\u003eTransformative all-in-one smart bouncer and bassinet supports baby around the clock - from day-time play and naps, through to night-time sleep.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Elvie","offers":[{"title":"Default Title","offer_id":43293762748506,"sku":"ER01-01-OUS-01","price":599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/juna-pdp-transition-hero.png?v=1779276425"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/collections\/elvie-wave-single-icon-menu.jpg?v=1779966438","url":"https:\/\/uk.elvie.com\/collections\/new-in.oembed","provider":"Elvie UK","version":"1.0","type":"link"}