{"title":"Our Story","description":"","products":[{"product_id":"elvie-wave-manual-breast-pump","title":"Elvie Wave Manual Breast Pump","description":"\u003cp data-v-11cf82d8=\"\" class=\"font-bold mb-0\"\u003e\u003cstrong\u003eA discreet manual pump for the modern age.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-v-11cf82d8=\"\" class=\"font-bold mb-0\"\u003eA must-have for every breastfeeding mum.\u003c\/p\u003e\n\u003cp data-v-11cf82d8=\"\" class=\"font-bold mb-0\"\u003eThe only in-bra manual wearable pump with an ergonomic handle and hospital-strength, two-phase suction, designed for discretion, comfort and convenience – no charging required.\u003c\/p\u003e\n\u003cp\u003eElvie Wave includes a 24 mm breast shield. \u003cspan\u003eAdditional Silicone Inserts are available in 5 sizes so that you can customize your fit to achieve optimal milk flow. Use our \u003ca href=\"https:\/\/uk.elvie.com\/pages\/perfecting-size-and-fit\" title=\"Size Guide\" rel=\"noopener\" target=\"_blank\"\u003eSize Guide\u003c\/a\u003e to find your perfect fit. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIn partnership with Willow. Elvie and Willow are pioneers of female-first technology. United in our commitment to provide women with a higher level of care.\u003c\/em\u003e\u003c\/p\u003e","brand":"Elvie","offers":[{"title":"Single","offer_id":43401623273562,"sku":"CPMK15","price":39.99,"currency_code":"GBP","in_stock":true},{"title":"Double","offer_id":43401623306330,"sku":"CPMK25","price":69.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/elvie-wave-pdp-main.jpg?v=1779274401"},{"product_id":"elvie-rise-smart-bouncer-bassinet","title":"Elvie Rise: All-in-One Smart Bouncer \u0026 Bassinet","description":"\u003cp\u003e\u003cstrong\u003eThe smart bouncer that transforms into a bassinet.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-v-2707f2e6=\"\"\u003e\n\u003cp data-v-11cf82d8=\"\" class=\"product_info mb-0\"\u003eElvie Rise has baby’s back, and yours.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-v-2707f2e6=\"\" id=\"contents-0\" class=\"read-more_details transition-all duration-200 max-h-0 overflow-hidden active mt-2\"\u003e\n\u003cp\u003eTransformative all-in-one smart bouncer and bassinet supports baby around the clock - from day-time play and naps, through to night-time sleep.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Elvie","offers":[{"title":"Default Title","offer_id":43293762748506,"sku":"ER01-01-OUS-01","price":599.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/juna-pdp-transition-hero.png?v=1779276425"},{"product_id":"elvie-stride-2","title":"Elvie Stride 2: Hospital-Grade Suction Breast Pump","description":"\u003cp\u003e\u003cstrong\u003eBetter fit. Better feel. Better flow. ¹\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-v-2707f2e6=\"\"\u003e\n\u003cp data-v-11cf82d8=\"\" class=\"product_info mb-0\"\u003eSmart, soft-silicone electric breast pump (150 ml)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMeet our first-ever electric breast pump that caters to 99% of nipples, right from the box.\u003cstrong\u003e ² \u003c\/strong\u003eHelp maximize your milk output with a better fit and hospital-grade suction, because every drop matters. \u003c\/span\u003e\u003c\/p\u003e","brand":"Elvie","offers":[{"title":"Single","offer_id":43358781210714,"sku":"EB01-21","price":169.0,"currency_code":"GBP","in_stock":true},{"title":"Double","offer_id":43358781243482,"sku":"EB01-22-AMZ","price":299.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/elvie_stride_2_pdp_hero.jpg?v=1779984268"},{"product_id":"elvie-pump","title":"Elvie Pump: Ultra-Quiet, Ultra-Discreet Wearable Breast Pump","description":"\u003cp\u003e\u003cstrong\u003eThe original smart wearable breast pump.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv data-v-2707f2e6=\"\"\u003e\n\u003cp data-v-11cf82d8=\"\" class=\"product_info mb-0\"\u003eQuietest¹, ultra-slimline wearable breast pump with discrete app control (150 ml).\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp\u003eThe only 32dB electric breast pump - as quiet as a whisper. Designed for total discretion any time, anywhere.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eElvie Pump is our most awarded breast pump featuring Smart Rhythms™ to boost your milk flow. \u003c\/p\u003e\n\u003cp\u003eIncludes live milk tracking and auto-stop feature, no need for regular in-bra checks. \u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Elvie","offers":[{"title":"Double \/ 21-24mm","offer_id":43293765435482,"sku":"EP01-02-N4","price":499.0,"currency_code":"GBP","in_stock":true},{"title":"Double \/ 24-28mm","offer_id":43394250244186,"sku":"EP01-02-N3","price":499.0,"currency_code":"GBP","in_stock":true},{"title":"Single \/ 21-24mm","offer_id":43293765468250,"sku":"EP01-01-N4","price":269.0,"currency_code":"GBP","in_stock":true},{"title":"Single \/ 24-28mm","offer_id":43394250276954,"sku":"EP01-01-N3","price":269.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0714\/8014\/8058\/files\/elvie_pump_single_pdp_hero.jpg?v=1779983992"}],"url":"https:\/\/uk.elvie.com\/collections\/our-story.oembed","provider":"Elvie UK","version":"1.0","type":"link"}